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We’ve Been Prioritizing the Wrong Pages!

Most Businesses are Completely Missing Out on Some Amazing Video Engagement!

Everyone thinks the homepage, landing pages, or product pages are the best places for video.
But Wistia’s 2025 State of Video Report just flipped that idea on its head.

Their massive study of 100M+ videos revealed that the real engagement hotspots are hiding in plain sight.

Here’s where people are actually hitting play — and why you should care:

▶️ Course Pages — 35% Play Rate.

If you have educational content, training resources, or even gated webinars, this is prime real estate.
​Wistia’s data shows that visitors on course pages are the most willing to press play and stick around — typically watching halfway or more through the content.

Why it works:​
People landing here are in "learning mode."
They're expecting to absorb value — not just browse. When you deliver with a helpful, well-placed video, you meet them at exactly the right moment.

Pro Tip:​
Even if you don’t offer traditional courses, think about building a Educational Resource Center where your audience can consume curated how-to videos, case studies, or training series. Trust us, this works!

▶️ Video Gallery Pages — 33% Play Rate

Video galleries or curated collections aren’t just "nice-to-haves" — they’re serious engagement magnets. Wistia found that visitors to these pages engage deeply, often watching multiple videos back-to-back.

Why it works:​
A gallery creates a choose-your-own-adventure experience.
Instead of being forced into a single video, viewers feel in control — and that boosts both clicks and watch times.

Pro Tip:​
Curate playlists around specific topics, problems, or customer journeys. Make it easy for someone to binge your best insights — without ever leaving the page. Wistia offers amazing "channel" tools so you can easily create this sort of rich media environment on your own website.

THIS ONE BLEW MY MIND, BUT MAKES TOTAL SENSE!

▶️ Contact Pages — 32% Play Rate

This one surprised a lot of people, including myself — but the numbers don’t lie.
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According to Wistia, over 32% of visitors on a contact page hit play — and many watch halfway through or longer. 50% retention rate!!

Why it works:​
By the time someone lands on your Contact page, they’re already serious. They are leaning in to learning more about your brand, products, services, and possibly you. 🫵
Adding a short, warm, human video builds connection, answers last-minute questions, and gives them confidence to take the next step.

Pro Tip:​
Record a quick, genuine video that says, "Here’s what happens next after you reach out."
You'll immediately feel more personal and trustworthy than competitors who just have a cold form.

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Want help rethinking your video strategy? Book a Free Strategy Call​

Highlight Section:

This weeks highlight is our latest YouTube video all about Subtitles and Captions.

Final thought:

The best videos in the world won’t perform if they’re hidden in the wrong places.
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​Wistia’s data is clear: when you put the right message in front of the right person at the right time — they watch. And when they watch, they act. Get the free report below ⬇️

​Dan Bennett

​YouTube | LinkedIn | Twitter​