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🌶️ We Just Launched a New Brand! Hey Reader,Today’s the day.The new brand is live. The name. The visuals. The positioning. The whole vibe. It’s all here. What used to be a quiet little boring business is now stepping out with a bold new identity — one that actually reflects what we do, who we serve, and what we’re building next. A sharper strategy - A bold visual identity - A clearer promiseAnd a name that finally feels like us. 🌶️ Introducing... Hot Sauce Video Logo This new brand now serves...
🌶️ The Transformation Isn't Just Visual Hey Reader,This rebrand isn’t about me. It’s about you. 🫵And what happens when you stop winging it on video and start showing up with real presence. The people we work with aren’t trying to be famous.They’re running businesses. They want clarity, confidence, and content that creates trust at scale. But too often, they hit the same wall: • “I don’t know what to say.”• “I hate how I look and sound.”• “Video takes too much time and gives me too little...
🌶️ The Road to Get Here Wasn't Smooth Hey Reader,[name],Most rebrands look shiny and polished from the outside.This one wasn’t. It took months of wrestling with positioning, visuals, messaging, copy, retooling, and naming.What do we keep? What do we cut? - What feels bold versus what feels like a branding cliché? There were plenty of dead ends.Logos that missed. 🤦♂️ Copy that fell flat. 🤦♀️ Names that looked good until they didn’t. 🤦 The version we’re launching on June 1 wasn’t our first try...