Weekly Video Content Guidance & Advice. Come Join Hundreds of Entrepreneurs Who Are Learning to Look and Sound Great on Camera!
Behind The Scenes of the Rebrand
🌶️ The Road to Get Here Wasn't SmoothHey Reader,[name], It took months of wrestling with positioning, visuals, messaging, copy, retooling, and naming. There were plenty of dead ends. The version we’re launching on June 1 wasn’t our first try — it was our most honest one. We stepped back. Got feedback. Scrapped entire builds. This isn’t just a glow-up. It’s a realignment. The brand is changing. The mission isn’t. |
Video For Entrepreneurs
Weekly Video Content Guidance & Advice. Come Join Hundreds of Entrepreneurs Who Are Learning to Look and Sound Great on Camera!
🌶️ The Transformation Isn't Just Visual Hey Reader,This rebrand isn’t about me. It’s about you. 🫵And what happens when you stop winging it on video and start showing up with real presence. The people we work with aren’t trying to be famous.They’re running businesses. They want clarity, confidence, and content that creates trust at scale. But too often, they hit the same wall: • “I don’t know what to say.”• “I hate how I look and sound.”• “Video takes too much time and gives me too little...
🌶️ Let Me Clear Some Things Up Hey Reader,Let’s make this simple. What’s changing: • The name • The visuals • The energy • The clarity of what we stand for • The way we show up — publicly, boldy, and with a sharper point of view What’s not: • The mission • The strategy behind every decision • The obsession with helping you look and sound amazing on camera • The high-level editing, systems, and studio design you already rely on • The values that got us here in the first place This isn’t a...
🌶️ The Nudge I Didn't Know I Needed Hey Reader,There’s been a rebrand quietly simmering in the background for over a year. We had the name. We had the vision. But it stayed cooking on the back burner until one DM nudged it past the tipping point. I was catching up with friend and entrepreneur Corey Hiben. We were swapping business updates and sharing war stories. I listed what we’d been working on: Strategy, Studios, Hot Sauce Editing.Then he said: Hot sauce editing?! Haha what a name!! Then...