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Why Their Video Looks Better Than Yours (And How to Fix It)

Ever see someone pop up in your feed and think, “How do they make it look so easy?”

Their lighting’s clean. Their message is sharp. Their vibe is confident but relaxed.

Meanwhile, you're trying to record between calls, fighting with your camera settings, setting up and tearing down equipment, and wondering why your video doesn’t quite hit the same—even though your content is solid.

1. A Clear Story Arc (Yes, Even in Short Videos)

Most creators rush in with tips and tactics. But even a 60-second video needs a why.

Start by pulling your viewer in with a problem or bold claim. Build tension. Then drop your insight. End with a payoff, cta, or a pivot to the next video.

This doesn’t make your content scripted—it makes it strategic.

2. Light That Matches the Message

Most people just “turn on the lights.” Great creators shape

their light. A strong key light that wraps the face cleanly, a bit of separation from the background, and no weird shadows creeping in—this tells your audience:

I’m polished, I’m prepared, and I value your time.

Check out my YouTube Video on 3-Point Lighting

3. Audio That Feels Invisible

Here’s what I mean: you shouldn’t notice it.

When your audience switches from streaming television to your YouTube video, they shouldn’t be jarred.

If your mic is tinny, echoey, or buried under background hum, it’s distracting. Great audio isn’t flashy—it’s crisp, clean, and lets your message shine. Invest in a mic that won’t let you down, especially if you’re making content every week. This is the #1 thing we clean up in Hot Sauce Edits and the first thing we tackle in 3-Hour Studio.

4. Backgrounds That Speak Without Saying a Word

You don’t need shelves full of books and neon signs—but the space behind you should be intentional. Some of the best background feel natural like you have been invited into the creators home to sit across the desk from them and have a conversation.

Clean lines, good depth, a bit of personality. When we build 3-Hour Studio setups, we treat the background like part of the cast. It should say something about you , even when you’re silent or simply listening.

5. How Does Your Mind Come Into Play, When it Comes to Camera Presence?

A jump cut is fine. A title pop is fun. But subtlety wins. When we edit videos for clients, the goal isn’t to dazzle—it’s to guide attention, integrate brand, and tell a story. A slight zoom. A well-timed text label. Even a pause with a facial reaction. These are the edits that make your content feel real, sharp, and engaging—not like a TikTok trend from last year.

I am Speaking at a Power Podcasting Virtual Summit!

📅 Mark your calendars! 📅
Wednesday April 23rd, 11am - 1pm EST.

🎙️ Speakers: 🎙️

Carl Richards, Podcast Strategist
"Expanding Your Network Through Podcast Collaborations"

Diana Lidstone, Content & Marketing Strategist
"From Hustle to Freedom: The Podcasters Guide to Working Less & Profiting More"

Daniel 🎥 Bennett, On Camera & Video Expert
"How To Get The Most Out Of The Video Content You Make"

Plus we have prizes for attendees, break out rooms and open networking!
Take your podcast to the next level with the Alliance!

Sign Up HERE ⬅️