Weekly Video Content Guidance & Advice. Come Join Hundreds of Entrepreneurs Who Are Learning to Look and Sound Great on Camera!
Why I am Blowing Up my Brand (and Starting Fresh)
🌶️ The Nudge I Didn't Know I NeededHey Reader, We had the name. We had the vision. But it stayed cooking on the back burner until one DM nudged it past the tipping point. I was catching up with friend and entrepreneur Corey Hiben. We were swapping business updates and sharing war stories. I listed what we’d been working on: Strategy, Studios, Hot Sauce Editing. “Honestly, I’ve been tempted to call the whole thing [REDACTED].” His reply? “I can’t see why you WOULDN’T?! It’s catchy as a MF.” ​ The old brand wasn’t wrong. It was just too safe and a bit stale. It didn’t reflect the clarity, confidence, and transformation we’d been delivering. So I made the call. The new brand launches June 1. Tomorrow, I’ll break down what's new, what’s changing, and what’s staying right as it is. The brand is changing. The mission isn’t. |
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Weekly Video Content Guidance & Advice. Come Join Hundreds of Entrepreneurs Who Are Learning to Look and Sound Great on Camera!
🌶️ The Road to Get Here Wasn't Smooth Hey Reader,[name],Most rebrands look shiny and polished from the outside.This one wasn’t. It took months of wrestling with positioning, visuals, messaging, copy, retooling, and naming.What do we keep? What do we cut? - What feels bold versus what feels like a branding cliché? There were plenty of dead ends.Logos that missed. 🤦♂️ Copy that fell flat. 🤦♀️ Names that looked good until they didn’t. 🤦 The version we’re launching on June 1 wasn’t our first try...
🌶️ Let Me Clear Some Things Up Hey Reader,Let’s make this simple. What’s changing: • The name • The visuals • The energy • The clarity of what we stand for • The way we show up — publicly, boldy, and with a sharper point of view What’s not: • The mission • The strategy behind every decision • The obsession with helping you look and sound amazing on camera • The high-level editing, systems, and studio design you already rely on • The values that got us here in the first place This isn’t a...
🌶️ There is a Change in the Air! Hey Reader,[name],I’ve been quietly working on something big behind the scenes. Not a pivot. Not a little refresh. A full rebrand. Because if I’m being honest?The old brand no longer matched what we’ve built or the people we serve best. The old brand held us back from fully serving visionaries like you - the new one won’t. The hundreds of Creators, Entrepreneurs, Professionals, Consultants, Coaches, and Agency Leaders we've helped along the way weren't just...