Weekly Video Content Guidance & Advice. Come Join Hundreds of Entrepreneurs Who Are Learning to Look and Sound Great on Camera!
What's Changing and What's Not...
🌶️ Let Me Clear Some Things UpHey Reader, What’s changing:​ What’s not:​ This isn’t a pivot. For too long, we delivered world-class tools and transformation under a brand that didn’t do them justice. Now, everything matches — and when you see the full picture, it’ll feel exactly right. The new brand launches June 1. The rollout continues tomorrow. The brand is changing. The mission isn’t. |
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Weekly Video Content Guidance & Advice. Come Join Hundreds of Entrepreneurs Who Are Learning to Look and Sound Great on Camera!
🌶️ The Road to Get Here Wasn't Smooth Hey Reader,[name],Most rebrands look shiny and polished from the outside.This one wasn’t. It took months of wrestling with positioning, visuals, messaging, copy, retooling, and naming.What do we keep? What do we cut? - What feels bold versus what feels like a branding cliché? There were plenty of dead ends.Logos that missed. 🤦♂️ Copy that fell flat. 🤦♀️ Names that looked good until they didn’t. 🤦 The version we’re launching on June 1 wasn’t our first try...
🌶️ The Nudge I Didn't Know I Needed Hey Reader,There’s been a rebrand quietly simmering in the background for over a year. We had the name. We had the vision. But it stayed cooking on the back burner until one DM nudged it past the tipping point. I was catching up with friend and entrepreneur Corey Hiben. We were swapping business updates and sharing war stories. I listed what we’d been working on: Strategy, Studios, Hot Sauce Editing.Then he said: Hot sauce editing?! Haha what a name!! Then...
🌶️ There is a Change in the Air! Hey Reader,[name],I’ve been quietly working on something big behind the scenes. Not a pivot. Not a little refresh. A full rebrand. Because if I’m being honest?The old brand no longer matched what we’ve built or the people we serve best. The old brand held us back from fully serving visionaries like you - the new one won’t. The hundreds of Creators, Entrepreneurs, Professionals, Consultants, Coaches, and Agency Leaders we've helped along the way weren't just...