🌶️ There is a Change in the Air!Hey Reader,[name], Not a pivot. Not a little refresh. A full rebrand. Because if I’m being honest? The hundreds of Creators, Entrepreneurs, Professionals, Consultants, Coaches, and Agency Leaders we've helped along the way weren't just making videos... they’re growing businesses and in response we’ve been building powerful tools disguised as video services that have been heating up client businesses and now the brand’s finally catching up. The hundreds of entrepreneurs, professionals, consultants, coaches, creators, and agency leaders we’ve already helped aren’t just making videos — they’re growing businesses. I’ll tell you everything over the next few days. The stories, the reasons, the new tools. But just know: we’re still here to help remarkable people look and sound incredible on camera and now we are growing a brand that deserves that attention. Let's Get Spicy 🌶️ |
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🌶️ The Road to Get Here Wasn't Smooth Hey Reader,[name],Most rebrands look shiny and polished from the outside.This one wasn’t. It took months of wrestling with positioning, visuals, messaging, copy, retooling, and naming.What do we keep? What do we cut? - What feels bold versus what feels like a branding cliché? There were plenty of dead ends.Logos that missed. 🤦♂️ Copy that fell flat. 🤦♀️ Names that looked good until they didn’t. 🤦 The version we’re launching on June 1 wasn’t our first try...
🌶️ Let Me Clear Some Things Up Hey Reader,Let’s make this simple. What’s changing: • The name • The visuals • The energy • The clarity of what we stand for • The way we show up — publicly, boldy, and with a sharper point of view What’s not: • The mission • The strategy behind every decision • The obsession with helping you look and sound amazing on camera • The high-level editing, systems, and studio design you already rely on • The values that got us here in the first place This isn’t a...
🌶️ The Nudge I Didn't Know I Needed Hey Reader,There’s been a rebrand quietly simmering in the background for over a year. We had the name. We had the vision. But it stayed cooking on the back burner until one DM nudged it past the tipping point. I was catching up with friend and entrepreneur Corey Hiben. We were swapping business updates and sharing war stories. I listed what we’d been working on: Strategy, Studios, Hot Sauce Editing.Then he said: Hot sauce editing?! Haha what a name!! Then...